Clay
Free planAI data enrichment platform for sales and GTM
A GTM data platform that finds and enriches sales leads through waterfall enrichment combining over 100 data sources with AI research to automate outbound.
vs. similar tools: Its core differentiator is maximizing lead data accuracy through waterfall enrichment that chains multiple data providers in sequence, paired with AI agents.
Overview
At a glance
- Waterfall enrichment maximizes lead data accuracy
- Combines 100+ data sources with AI research
- CRM sync and HTTP API automate outbound
- Weak Korean support strains domestic use
- Credit-based pricing makes entry cost fairly steep
- Best for: Sales teams automating overseas lead sourcing and outbound
Read more
Clay is an AI data platform for sales and GTM. Through waterfall enrichment that combines over 100 data sources, paired with AI research, it finds and enriches sales leads to automate outbound. It fits sales and GTM teams that need accurate lead data at scale.
Its core strengths are data accuracy and breadth of integration. The waterfall approach chains data providers in sequence so that one source fills the gaps another leaves behind, with AI agents layering on research. Ecosystem/integration leads at 90, which highlights that it slots cleanly into an existing sales stack through CRM sync and an HTTP API. A free plan lets you test workflows first.
The limits are domestic fit and cost. Korean support scores just 55, making it a strain for local use, and value for money is a modest 70. Because pricing runs on data credits and actions, costs climb quickly as usage grows.
In short, for a sales team sourcing overseas leads at volume and automating outbound, Clay's enrichment accuracy is a powerful option. If Korean-language data is central or budget is tight, it is safer to weigh other GTM tools alongside it.
Pricing
| Plan | Monthly price | Limits |
|---|---|---|
| Free | Free | 100 data credits and 500 actions per month |
| Launch | $185/mo | 2,500 data credits and 15,000 actions per month |
| Growth | $495/mo | 6,000 data credits and 40,000 actions per month, includes CRM sync and HTTP API |
Specs
- API
- Yes
- Open source
- No
- Self-hosting
- Not available
- Korean support
- Input/output only
- Commercial use
- Allowed
Popularity
Buzz and recognition on absolute thresholds
Absolute-threshold score
76
High confidence3/3 signals
Each axis maps to a 1-10 absolute threshold where 10 means broadly recognizable. Collected: 2026-06-12.
Verified public benchmark: $5B valuation reached through a January 2026 tender offer (as of 2026-01-31) Source
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Last updated: 2026-05-30
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